Privacy & Cookie Policy

1. Overview & Scope

Ford Trucks Iceland places the highest priority on secure and responsible handling of personal data. This privacy policy explains how we collect, process, and retain personal information gathered via the website fordtrucks.is, in full compliance with Icelandic Data Protection Act No. 90/2018 and Regulation (EU) 2016/679 (GDPR).

2. What Information We Collect

We only collect information necessary to provide the requested services, answer inquiries, or provide formal vehicle quotations:

• Contact details: Name, company, national ID number (kennitala, if provided), email address, telephone number, and message contents submitted through inquiry forms or via direct email/telephone.
• Vehicle preference: Model, axle configuration, body superstructure, or spare parts referenced in your inquiry.
• Technical log data: IP address, browser type, operating system, and visit timestamp. Recorded automatically in server access logs for cybersecurity and diagnostics.

3. Purpose & Legal Basis

The processing of personal data relies on the following lawful bases pursuant to Article 9 of Act No. 90/2018 (Article 6 GDPR):

• Pre-contractual measures: To answer inquiries, prepare quotes, arrange test drives, or fulfill orders for commercial vehicles and spare parts.
• Legitimate interests: To maintain website security, prevent fraud or cyber attacks, and optimize service delivery.
• Consent: For optional cookies (Google Analytics statistics cookies and Meta Pixel marketing tags). Consent can be freely withdrawn at any time.

4. Cookie Policy

This website utilizes cookies in accordance with Article 88 of the Icelandic Electronic Communications Act No. 70/2022. A cookie is a small text file stored in your browser upon visiting the site.

Users can manage or clear cookies anytime within browser settings (Chrome, Safari, Firefox, Edge). Disabling essential local storage may impair language preferences.

5. Data Retention

Personal data is never stored longer than necessary for the intended purpose:

• General inquiries and sales quote requests that do not proceed to contract are kept up to 12 months, then safely deleted.
• Invoices and accounting records are retained for 7 years pursuant to Article 20 of Icelandic Accounting Act No. 145/1994.

6. Your Rights Under Data Protection Law

As a data subject, you hold statutory rights under Icelandic Law No. 90/2018 and the GDPR:

• Right of access: The right to receive confirmation and copies of personal data processed about you.
• Right to rectification: The right to have inaccurate or incomplete data updated promptly.
• Right to erasure: The right to request deletion of personal records where legal retention requirements do not prevent it.
• Restriction & objection: The right to restrict or object to data processing activities.
• Right to lodge complaint: If you believe your data has been handled unlawfully, you have the right to lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd, Rauðarárstígur 10, 105 Reykjavík, email: postur@personuvernd.is, tel: +354 510 9600, web: www.personuvernd.is).

7. Data Security

We implement robust technical and organizational security controls to protect personal data against accidental loss, unauthorized access, alteration, or disclosure. Data transmission to the website is secured with industry-standard SSL/TLS encryption (HTTPS).

8. Contact & Data Controller

Enquiries regarding data protection or the exercise of your rights may be directed to us via:

Ford Trucks Ísland
Email: sala@fordtrucks.is
Phone: +354 793 9399
Website: fordtrucks.is

The data controller for the processing of personal data on fordtrucks.is is the operating entity Verkvild ehf. (ID: 661120-0100). All data is processed strictly in accordance with Icelandic Act No. 90/2018.